Right way to build brand!

April 24, 2008

Google named world’s number 1 brand!

Google has been named the world’s number one and most powerful brand for the second year in a row, with an estimated value at $85,057 million. This, according to BrandZ’s top 100 brand ranking for 2008.

If you notice a company such as Nike is coming at #53. This is very surprising to me! I see lot more advertising and marketing done by Nike as compared to Google. These days every sport that you see on TV has Nike sponsorship! This holds true from US athletics to European soccer leagues to the latest Indian Premier League! You do not see any advertisements by Google at sports events, on billboards (except may be in Mountain view CA), or on TV! Despite that it is coming in at #1.

This talks a lot about the popularity of Google and it’s products. If you build the right product that solves right problems, people will notice you! Brand equity you build this way is long lasting and it is the right way to build brand awareness!

-Suhas A. Kelkar
VP Product Management, Digite